![]() ![]() Payment methods used for paying an influencerĪt present, the common payment methods for influencers are international wire transfer, Paypal, and third-party payment companies. SheIn's influencer marketing strategy can be said to be a model for overseas e-commerce. Once the conversion is generated, the influencer can also get a 10%-20% commission share. and for KOLs with a small number of followers, they will provide them free clothes or exclusive discounts, asking them to make unpack packages and try on clothes videos. SHEIN will pay for the large and middle influencers. Therefore, the strategy adopted by SHEIN mainly chooses to cooperate with a large number of fashion and beauty influencers on Instagram, YouTube, TikTok, Facebook, Twitter and other social media platforms with different levels of fans. SHEIN not only wants to harvest traffic but also wants to spread the brand with influencer marketing. ![]() In 2011, before the first generation of Chinese Internet celebrities such as Sister Furong. In the early stage of brand development, SHEIN began to cooperate with a large number of overseas celebrities and seized the traffic dividends of overseas social media such as Instagram and Facebook at that time. One of the reasons why SHEIN can succeed in overseas markets is that SHEIN has gained a lot of traffic by cooperating with overseas celebrities. In 2021, SHEIN's app surpassed Amazon, Zara, and H&M to become the top shopping app download list in the United States. Its main products include women's clothing, clothing accessories, home accessories, men's clothing, children's clothing, and other products. SheIn, whose Chinese name is Xiyin, is a cross-border company focusing on fast fashion. The influx of new institutions and practitioners into the influencer marketing market has expressed people's confidence in this industry, and the market size of the entire industry will continue to expand.Īt the same time, the search trend of the word influencer marketing on Google has also maintained a growing trend, and the attention of the whole Internet to influencer marketing has been increasing.Ī Case of Influencer marketing: How did Chinese clothing brand SheIn blow past H&M and Zara with US$100 billion value, ranking it among the world’s most valuable start-ups Nearly 400 new influencer marketing platforms and agencies entered the market in 2020-2021. According to an overseas influencer marketing research report from LINQIA, 71% of brand marketers say they will continue to increase their influencer marketing budget in the next three years. More export brands hope to seize the opportunity of influencer marketing and become the leading brand. If you travel often and don't already have a no foreign transaction fee credit card, you may want to consider applying for one.Practitioners in the cross-border market in 2022 will basically feel the opportunities given by the market. Apply for a card with no foreign transaction fees You can also convert currency at the airport should you need some last-minute funds, but remember that some airports charge a higher percentage for currency exchange. You can convert the money at your home bank or order the currency online and take it with you. Get an idea of how much cash you'll need before your trip. But also, you might find yourself in a location where credit cards aren't widely accepted. You may not want to walk around an unfamiliar place with a ton of cash. ![]() If you opt to pay with the local currency, your bank will deal with the conversion and likely give you a better rate. This practice is called dynamic currency conversion. ![]() If you choose USD, the merchant decides the exchange rate, which could be inflated. That way, you're able to pay for everything using the local currency, without having to worry about vendors along your trip not accepting USD. Choosing the local currency may be the better move here. If you're using your credit card for a purchase in another country, you may be asked if you'd like to use USD or the local currency. But there are other ways to get around added fees while traveling. The easiest way to avoid foreign transaction fees is to get a credit card that doesn't apply them, if you don't already have one. But there are issuers that do not impose foreign transaction fees on the cardmember as well. It also includes websites based outside of the U.S.įoreign transaction fees typically range from one to three percent on average. This isn't just limited to brick-and-mortar locations abroad. What is a foreign transaction fee?Ī foreign transaction fee is a charge assessed by your credit card issuer on transactions made in any currency other than U.S. Foreign transaction fees, also called foreign purchase transaction fees or foreign currency transaction fees, are important to consider when using any form of electronic payment while traveling abroad. ![]()
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